In an attempt to save money, I sometimes buy generic brand cereal. One brand in particular that I often pick up is Shurfine. Shurfine’s line of “knock off” cereals include Apple Rolls (Apple Jacks), Tootie Fruities (Froot Loops), Frosted Wheat Puffs (Smacks) and Magic Marshmallows (Marshmallow Alphabets).
Generally, the value is well worth the purchase of the cheaper brand. I paid $1.89 per 15oz – 18oz bag (volume depends on the cereal), which is almost a 50% savings on each cereal!
Look, taste and texture is identical. I honestly cannot tell the difference between Apple Rolls and Apple Jacks or Tootie Fruities and Froot Loops. The fact that the cereal is bagged makes it easier to save space, since the bags can be rolled down and crimped as more cereal is removed from them.
My one critique is of the Magic Marshmallows. The marshmallows themselves were not soft. They were on the hard side, and so they squeaked when you bit into them, and they got hard and almost like a tootsie roll when you chewed them. This happened even after letting the cereal soak in milk for ten minutes. Soggy grains, hard, squeaky marshmallow bits.
Rating: 
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I guess I never noticed! Usually my marshmallow cereals have marshmallows like that anyways, and if they’re not, they’re icky, powdery things that I pick out.